"It's not an interview; it's a conversation." It is important to treat your interview as more of a conversation rather than an interrogation. Instead of asking short-ended questions using what, when, where, why, and how, an interviewer should start with the phrase, "tell me..." This will allow the interviewee to say what he/she wants to say without thinking too hard about the "right" answer. Also, during the interview, the interviewer should listen to what the interviewee is saying, in order to add on to the interview. That will help it to have a better flow of the conversation. It is important to never interrupt the speaker and for the interviewer to focus on the speaker with their eyes. All of these are key elements to a great interview.